The latest version of ShopSite, 10 SP1, introduces a number of new features. In order for merchants to take advantage of these new additions, there are template tags that must be added to custom templates. Here is a summary of the new features and information on how to implement each one.

I recently had a conversation with a client about their website that brought to light an all to common occurrence: Ecommerce site owners that are blind when it comes to their website and its design / functionality. Don’t fall into this trap.

The care and feeding of a first time buyer is essential for repeat purchases. Here are a few steps you can take to make sure your new customers feel welcome and are properly motivated to shop again.

With the hyped up Cyber Monday online shopping bonanza day fast approaching (Monday November 30th), here are a 19 things to check on your ecommerce website to make sure you’re ready to capture as many sales as possible.

Some of our favorite tweets on Twitter from the past 2 weeks (Nov. 1 – 14).

AddThis.com is a website service that allows webpages to easily share their content with many social networking sites such as Facebook, Twitter, Digg, etc… One of the more popular sharing sites is with Facebook. However, people looking to share a page / product on Facebook may not get the title, description, and thumbnail image pre-populated as you would like.

How many steps a customer must go through to complete and online purchase is an often debated number. Some people think one step is ideal, and other range from two to five. We’ll take a look at what a few prominent bloggers think, and what we have found to work well for our SMB clients.

One of the tools at any website’s disposal is the use of a robots.txt file. This is especially true for any ecommerce website, as this little text file can help guide search engines to the correct content to index. We’ll look at what a robots.tx file is, why it’s important, and how to use it to your advantage for your ecommerce website.

The latest version of ShopSite, version 10 Service Pack 1 (SP1), is due out soon. We’re actually in the middle of beta testing the new version. And from what we’ve seen so far, it’s a great release chock full of new features. Here’s what you need to know for the upcoming release.

Why do so many merchants assume that the rules online are vastly different from those that apply to brick and mortar merchants? Launching a successful online store is quite similar to running a retail store in the mall. Here are a few key points to consider…