Archive for the ‘SEO’ Category

8 Easy SEO Tactics that Drive eCommerce Traffic

Tweet SEO can seem complicated. What’s recommended one day quickly changes the next. And with so many ranking signals, it’s hard to know where to focus your efforts. For short-term “quick win” boosts in traffic to your eCommerce store from Google, use these 8 tips. Submit Your Site to Google While technically Google should eventually […]

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Your Website Should Be All SSL, All the Time

Tweet We recently updated our website to use SSL (i.e. the green secure padlock) on all pages. It took a bit of work, but is worth it for many reasons I’ll explain below. It is something you should seriously consider for your website as well. Google likes secure websites Back in August of 2014, Google […]

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Google Mobile Deadline – The Sky is Not Falling

Tweet April 21, 2015 is the day Google launched their new “Mobile Friendly” ranking algorithm. We wrote about it in a previous blog post. Google had many blog posts about it, even sending people emails through Webmaster Tools, and mentioning it in phone calls during AdWords support. Since Google has been harping on this topic […]

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Google Shopping: Goodbye Product Listing Ads

Tweet Google recently launched Shopping Campaigns, a new type of Adwords campaign, which is set to replace Product Listing Ad campaigns (PLA’s).  New Merchant Center feeds are required to use the new Shopping Campaign type.  According to Google, legacy feeds will be migrated to the new campaign type later this Summer (August 2014 ETA). The […]

Should You Use a 301 Redirect or a Canonical Tag?

Tweet The question as to when to use a 301 permanent redirect vs. using a “rel=canonical” attribute comes up often. I had a bunch of information I was prepared to blog about when I ran across this great article over at Search Engine Watch: How and When to Use 301 Redirects vs. Canonical It’s a […]

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What Google Analytics Isn’t Reporting

Tweet Google Analytics is installed on over 10 million websites!   It’s robust, highly integrated, easy to implement and not to mention free! Without question, every web proprietor should, at the very least, try it.  Most will swear by it.  So why should we take the time to re-visit what many would argue is fast becoming […]

Two SEO Checks You Must Do Now

Tweet Ever wonder how easy it is to lose your ranking in Google and Bing? Unfortunately,  a few of our clients found out how easy it was to lose ranking last week. Both methods of losing ranking happened without any overt signs. However, two simple checks can easily spot and quickly remedy the situation… First […]

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Why Google Hates Small Business

Tweet It seems Google’s motto “Don’t be evil” does not apply to its treatment of small businesses these days. Especially small online merchants selling products and services. Hate may be a strong word to use, but it seems more appropriate these days. Here is why I believe this is the case… Google Penguin Back in […]

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Google Product Search No Longer Free

Tweet Wow! I was quite shocked to see the Google Blog Post today announcing that Google Product Search would be re-branded as Google Shopping *AND* will no longer be free for merchants to list their products: First, we are starting to transition Google Product Search in the U.S. to a purely commercial model built on […]

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One Powerful Way to Speed Up Your Site and Sales

Tweet “A faster site is a better site” – me That’s my quote for the day. But don’t take my word for it. Google thinks speed is important. So important it’s now a ranking factor. Customers think speed is important. So important that nearly a third will leave your site if it does not load […]

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