Archive for the ‘Web Design’ Category

8 Easy SEO Tactics that Drive eCommerce Traffic

Tweet SEO can seem complicated. What’s recommended one day quickly changes the next. And with so many ranking signals, it’s hard to know where to focus your efforts. For short-term “quick win” boosts in traffic to your eCommerce store from Google, use these 8 tips. Submit Your Site to Google While technically Google should eventually […]

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Last Minute Tactics to Improve Online Sales During the Holidays

Tweet With the holiday season almost in full swing, consumers are starting to shop ‘til they drop! With such an influx of holiday traffic to your site and new customers purchasing from you, conversion rate optimization is crucial! November and December drive 30% more ecommerce revenue than non-holiday months and it’s not too late to […]

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Your Website Should Be All SSL, All the Time

Tweet We recently updated our website to use SSL (i.e. the green secure padlock) on all pages. It took a bit of work, but is worth it for many reasons I’ll explain below. It is something you should seriously consider for your website as well. Google likes secure websites Back in August of 2014, Google […]

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5 Helpful Websites for Image Creation

Tweet When I first started working in the marketing industry after graduating from college, I couldn’t help but notice all the amazing graphics that most companies were posting along with their content. I automatically assumed that they had a graphic designer on their team or that their marketing coordinator was a pro at Photoshop. The […]

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ShopSite Tip – Quick Tips For Template Editing

Tweet Custom templates are very powerful and are easy to edit in ShopSite, but when you first get started with them it can be confusing to find what you need to edit and how to go about making those changes. In this blog post we’ll review the following: Where templates can be viewed/edited How to […]

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Google Mobile Deadline – The Sky is Not Falling

Tweet April 21, 2015 is the day Google launched their new “Mobile Friendly” ranking algorithm. We wrote about it in a previous blog post. Google had many blog posts about it, even sending people emails through Webmaster Tools, and mentioning it in phone calls during AdWords support. Since Google has been harping on this topic […]

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Google Wants Your Ecommerce Site to be Responsive

Tweet If you missed the news, Google published a blog post recently stating: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to […]

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Google My Business – Display Your Business Info On Google Maps & Search

Tweet Sure, we’re all about websites here at LexiConn, but many online stores have a physical store as well.  How does your listing look on Google for your store?  What does it look like on Google Maps? Smartphone usage continues to climb and with that comes people searching on their phones for businesses while they […]

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Add iOS and Android Home Screen Icons To Your Website

Tweet So you have a slick mobile or responsive website… congratulations!  Now what?  How about a custom home screen icon to help further build your brand with mobile users!  In this post, we will review the steps required to enable home screen icon support for your website.  Mobile devices which support custom icons will display […]

Extending Magento

Tweet While Magento CE has a robust built-in feature set, there are times when desired functionality is seemingly non-existent (e.g Full page cache, Google Shopping feeds, Affiliates program, etc…).  In this post, we’ll review some “best practices” for addressing functionality gaps in Magento.   Requirements To get started, we highly recommend outlining known requirements, expectations […]