They say “timing is everything”. And in many cases, this is very true. In the story of the 3 Little Bears, timing is important even for Goldilocks.
And it also holds true for maximizing the percentage of customers who return to leave a product review on your site…
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Although a merchant’s first reaction to a negative customer review of a product might be to delete that submission, allowing “bad” reviews on an ecommerce website will likely have a positive impact on sales and more satisfied buyers. The old saying “Any press is good press” applies to customer reviews as well.
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How do you get more customer reviews on your ecommerce website? The simple answer is: Ask for them! Customer reviews are one of the leading factors that influence buyers to purchase a product. You can never have enough reviews.
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