Archive for the ‘SEO’ Category

Top Ecommerce Blog Posts and Articles for September 2011

Ahhh, September. The extreme heat is fading away here in Connecticut, and the kids are back in school. I’m definitely a summer kind of guy, so September is my last “good” month before the colder weather takes hold.

So if you find yourself indoors due to rain and cold, take a minute to check out a few solid URLs to help with your ecommerce business…

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Customize Your 404 Not Found Page

Last month we took a look at when to use 301 redirects (and when NOT to use them). Many times, a 404 not found page / response is the better option.

However, a generic 404 not found page is not a good thing. Sure, the search engines don’t care either way, but your website is not built for the search engines, it’s built for your visitors…

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Fetch as Googlebot from Google – 3 Reasons to Use It

Tweet Last week Google announced a new way to submit URLs / web pages to them: Fetch as Googlebot This is done in your Webmaster Tools account, and will tell you instantly if Google is successful in retrieving the URL. If it is, you can then submit the page to their index. No, this is […]

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301 Redirects Are Not Always the Correct Answer

A 301 redirect is simply a way to tell both humans and search engines that a web page they are looking for has moved to another location. These redirects play a vital role in preserving SEO and making sure visitors find what they are looking for.

However, using a 301 redirect for everything is not a good strategy…

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How Choosing the Right Web Host Can Increase Sales

Practical Ecommerce had a great article a few days ago about How To Increase Page Speed to Help with SEO. It has a number of tips and ways to monitor page speed.

Of interest to me was the end of the article where they list a few other areas for site improvement. These mostly focus on a site’s web hosting company. And this is often overlooked by many online merchants.

Unfortunately, it is one of the largest factors in improving site performance.

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How to Properly Change Your Domain Name Without SEO Penalties

Tweet You’ve had your domain name for years. It’s indexed by Google and has excellent ranking. But you want to change your domain, so what do you do? You change it! When Google introduced their Google Webmaster Tools feature they opened up the windows to their data, allowing you in to see the pages they […]

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Google’s Latest Update and its Effect on Ecommerce Stores

A few weeks ago, Google made a large change to its search engine algorithm. Dubbed the “Panda update”, it was designed to stop content farms and sites with low quality content from ranking highly in Google.

Unfortunately, a few ecommerce stores were caught in the cross-fire between Google and these copy-cat / low quality sites…

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One Simple SEO Tip To Increase Keyword Ranking in Google

Pay Per Click (PPC) can be expensive. Especially if you’re in a crowded, competitive field (as many ecommerce merchants are). However, you can harness the power of your Google Adwords account to help boost your organic rankings… for FREE!

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Google’s Need For Speed (and 3 things you can do to meet that need)

Google loves to make the web a faster place. They are obsessed with fast websites. So obsessed that they’ve made page speed one of the ranking factors for their search index (but remember there are over 200 ranking factors, so it’s not the end-all and be-all of search ranking).

And now Google has released an add-on for web servers (Apache) that aims to make websites even faster.

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Robots.txt File – It Doesn’t Do Everything

A robots.txt file is an important tool in telling search engines what NOT to index. However, it is not a 100% fool-proof way to exclude URLs from Google and Bing. We’ll explore some other options for when a robots.txt file does not work.

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