Archive for the ‘SEO’ Category

Meta Tags – Keywords Still Dead, Description Quite Important

Meta Tags. Those bothersome tags in the header region of every html page. Are they important? Which ones should you use? How does Google view them?

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It’s Official – Google IS Using Page Load Speed in its Search Ranking Algorithm

Today on the Google Webmaster Central Blog, Google confirmed the rumors that they are now measuring site speed and it MAY affect your ranking. But don’t let this become your sole focus…

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Google Webmaster Tools Will Now Alert You About Hacks and Spam

Google Webmaster Tools can now alert webmasters when their website is hacked, or if their forum or blog has a large amount of spam. Make sure you’ve setup your Google account to actually deliver these messages to your email box though, or else you might not know about these problems until it’s too late…

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Google And Site Performance – Why You Should Treat This As The Most Important Ranking Factor

Ever since Google announced they are measuring site performance as a test in Webmaster tools, site owners have been preoccupied with how Google will use this data in terms of SEO. Last week a prominent Google employee stated it’s not really a ranking factor. But don’t ignore this important factor, as Google is not the one paying the bills…

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Google May Now Consider Page Load Time In Its Ranking Algorithm

Google has released a new Webmaster Tool to measure site performance. If Google thinks fast loading pages are a big deal, then you should too. We’ll look at what this new tool does, and what you can do to maximize your site’s performance.

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Are You Using Your robots.txt File Effectively For Your Ecommerce Store?

One of the tools at any website’s disposal is the use of a robots.txt file. This is especially true for any ecommerce website, as this little text file can help guide search engines to the correct content to index. We’ll look at what a robots.tx file is, why it’s important, and how to use it to your advantage for your ecommerce website.

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What Are People Saying About Your Company?

In today’s fast paced real-time online world, it’s not enough to only manage the conversation taking place on your website and via email. You need to know what is being said and published about your company and your competitors. And you need this information to be easy to find and digest. Fortunately, there are a few tools that make all of this quite manageable.

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Take Ecommerce Search to the Next Level

A search feature on an ecommerce site is one of the biggest contributors to sales for any online store. If your site search is not up to par, you may want to consider a full featured third party search service to integrate with your ecommerce store.

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Google Puts the Meta Keywords Debate to Rest… Finally

Google has finally laid to rest the speculation and debate about whether or not they use Meta Keywords in their ranking algorithm.

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Ecommerce, SEO, and 301 Redirects

I recently came across a great blog post titled “Surviving and Thriving as an Ecommerce SEO”. It’s a great read for any ecommerce store owner that is interested in optimizing their store in terms of search engine rankings. The author, Everett Sizemore, brings up a number of good points and ideas when it comes to SEO for an ecommerce website.

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