Top Ecommerce Blog Posts and Articles for July 2010

Summer is now in full swing. Around here in Connecticut it’s been quite hot, which I do not mind at all (A/C addict). Here’s what I found to be worthy of reading for the month of July.

So kick back with a cold iced tea and enjoy!

TOP PICK: The 4 Pillars of Ecommerce CopywritingGet Elastic
Read. Think about it. Read Again. Put it into Action!

75% of Online Retailers are Ramping Up Mobile StrategiesColderIce
Don’t neglect mobile shoppers, they are purchasing more online these days…

Marketers Abandon Email at Their Own RiskEconsultancy
Do not be side-tracked by Social Media – Email is still quite profitable.

10 Steps to Zappos’s SuccessInc.
Simple, interesting  slide show detailing the life of Zappos from beginning to profitable end.

New Keyword Targeting Feature Rolling Out GloballyInside AdWords
Google Adwords’ latest feature – Broad Match Modifier

Not PCI Compliant? No ProblemPractical Ecommerce
Lots of good discussion in the comments – PCI = confusion

10 Reasons Not to Copy AmazonGet Elastic
Amazon is not the model for everyone…

Out Of Date?Jim’s Marketing Blog
Don’t let your website get stale!

Email Marketing Tips, Trends, and TechniquesMarketo B2B Marketing
Great interview all about email marketing

16 Reasons to be Optimistic About Multichannel MarketingMineThatData
Insightful content from Kevin as usual.  :)

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