Summer is now in full swing. Around here in Connecticut it’s been quite hot, which I do not mind at all (A/C addict). Here’s what I found to be worthy of reading for the month of July.

So kick back with a cold iced tea and enjoy!

TOP PICK: The 4 Pillars of Ecommerce Copywriting – Get Elastic
Read. Think about it. Read Again. Put it into Action!

75% of Online Retailers are Ramping Up Mobile Strategies – ColderIce
Don’t neglect mobile shoppers, they are purchasing more online these days…

Marketers Abandon Email at Their Own Risk – Econsultancy
Do not be side-tracked by Social Media – Email is still quite profitable.

10 Steps to Zappos’s Success – Inc.
Simple, interesting  slide show detailing the life of Zappos from beginning to profitable end.

New Keyword Targeting Feature Rolling Out Globally – Inside AdWords
Google Adwords’ latest feature – Broad Match Modifier

Not PCI Compliant? No Problem – Practical Ecommerce
Lots of good discussion in the comments – PCI = confusion

10 Reasons Not to Copy Amazon – Get Elastic
Amazon is not the model for everyone…

Out Of Date? – Jim’s Marketing Blog
Don’t let your website get stale!

Email Marketing Tips, Trends, and Techniques – Marketo B2B Marketing
Great interview all about email marketing

16 Reasons to be Optimistic About Multichannel Marketing – MineThatData
Insightful content from Kevin as usual. 

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