Here are four top articles for the month of September. From dealing with Google’s *huge* change for SEO keywords, to ways to improve your ecommerce cart and search, I’m sure something will resonate with you and help make this holiday shopping season more productive…

TOP PICK: Google (Not Provided) Keywords: 10 Ways to Get Organic Search Data – Search Engine Watch
This was the big bombshell Google dropped this past month.

7 Deadly Site Search Sins – Get Elastic
Don’t make these mistakes when it comes to search on your site.

Ecommerce best practice: the ‘basket add’. What is it and how should it work? – Econsultancy
Nice analysis of actual stores and how the add to cart works (and in some cases doesn’t)

Improving Search Rank by Optimizing Your Time to First Byte – MOZ
Very thorough article telling you everything about TTFB