In January, I set our 2011 goal: Be Awesome! It’s not easy to measure quantitatively, but you can have a gut feel for how you did. We always tried to exceed expectations, go the extra mile, and do the little things that so many hosts just blow off. Do I think we accomplished our goal? [...]

The AmEx OPEN Forum ran an article, 5 Red Flags Your Business Might Be Waving. It looked at ways a traditional brick and mortar store can send customers to the competition.

As I was reading it, I was automatically converting this list into an online version. Here’s my “web-based” version…

One of our ecommerce clients recently had the opportunity to have national exposure on NBC’s Jills Steals and Deals. This segment on the Today Show on NBC often results in a very high volume of buyers in a very short period of time.

We’ve had a number of clients over the past few years appear on national shows like Oprah, Food Network, NBC, etc… We’ve got some experience with this sort of thing, so we know what to expect and how to plan for it.

Or so we thought…

Email campaigns are an excellent way to keep in touch with your customers and get them to come back to your store, but have you ever wanted to target a specific group based on what they ordered? Maybe you’re carrying new products that would be of special interest to people that purchased something similar in the past, or you just want to send a coupon out to people who ordered a certain product.

Wow, time really flies during the holidays. Christmas is just a few weeks away, and Thanksgiving seems like it was eons ago.

Since we’re all quite busy this time of year, I’ll just share a few gems I found last month…