Posts Tagged ‘urchin’

Newsletter Revenue Reporting With Urchin & Google Analytics

Are you using email newsletters to promote your store, but you don’t know if they are generating sales? Both Google Analytics and Urchin support ecommerce tracking and provide reporting that show revenue generated by a “source” – such as a newsletter campaign.

In this article we’ll review how to use custom URLs to track visitors coming in from a newsletter and where to view the corresponding revenue report.

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