Archive for April 2010

New Mastercard and Discover Rules Concerning Debit, Pre-paid and Gift Cards

Mastercard and Discover recently announced new rules concerning how merchants process, handle, and refund debit cards, pre-paid cards, and gift cards. Here is a summary of what’s changing, when it’s required to be implemented, and how it may affect merchants and customers.

Testing Your Store – Be Your Own Customer

It’s critical to fully test your store prior to going live. Stores go live all the time with errors that could have been avoided by thoroughly testing all aspects of the website. Here are a few key things to review before you open your virtual doors.

It’s Official – Google IS Using Page Load Speed in its Search Ranking Algorithm

Today on the Google Webmaster Central Blog, Google confirmed the rumors that they are now measuring site speed and it MAY affect your ranking. But don’t let this become your sole focus…

Who Actually Sees the Green Bar for EV SSL Certificates?

Who can and cannot see the green bar on a secure page protected by an EV SSL Certificate? Find out which web browsers and operating systems can display the new security features, and the stats surrounding EV SSL.

Ditch PayPal Standard For PayPal Express

If you are running an ecommerce store, accept PayPal as a payment option, and are still using “PayPal Standard” as the integration method, you may want to consider switching to PayPal Express Checkout. The Express method offers many advantages, and is just as easy to implement as PayPal Standard.