Thanks for the detailed feedback! Sounds like it’s a great program Google is rolling out. Of course you have to be a “superstar” merchant to be successful in the program, but like you said, if you are, it’s a very effective way to stand out in the crowd.

Let us know if it helps with more business once things get rolling on the Google end.

However, if you sell a lot to new customers that find you via a search, comparison engine, etc… and they do not know your company, a well known logo such as Google or McAfee can help re-assure a wary first time buyer. If it tips the scales for a handful of orders, it can more than pay for itself.

If you hear about pricing for this new Google project, let us know.

Those of us who use Stone Edge Order Manager had a big discussion about this in the chat group and seriously questioned the effect. Merchants found that sales didn’t seem to be affected one way or another.

Whether someone with the horsepower of Google can pull this off is a question to be answered. It can be a lot of work keeping track of merchants and their shipping data for the assurance to mean anything. Then again, customers have to know if a “Google Trusted Store” is a reliable monitor.

Not mentioned anywhere here or their website is the cost.