Comments on: 5 Reasons to be Blogging Online if You’re Selling Online

By: Rob Mangiafico

Rob Mangiafico — Wed, 23 Feb 2011 01:36:55 +0000

Wise words Kevin. Sometimes an abandoned blog is worse than no blog at all.

By: Kevin Warhus

Kevin Warhus — Tue, 22 Feb 2011 22:49:00 +0000

Great post. Blogging has certainly changed so much about business and online commerce. Businesses can better build relationships by connecting and sharing with custoemrs in new, personal ways that were never available before. It is a great way to keep people up to date with the things your brand does, but it’s also a double edged sword. If a brand does not stay up to date on their blog and social media, customers can often find the brand untrustworthy and unreliable due to that inactivity. So, if you are going to do it, be sure you do it right.

By: Dave Navoyosky

Dave Navoyosky — Mon, 21 Feb 2011 19:37:36 +0000

I used to think that the Gold Rush of 1849 was the last chance for anyone to get rich. Now e-marketing is our present day repeat of the Gold Rush. SEO and social networks, and blogging are valuable tools in this exciting new frontier!

By: Rob Mangiafico

Rob Mangiafico — Thu, 17 Feb 2011 15:09:16 +0000

Great question Steve! Google loves updated content. It doesn’t have to be a blog post, it can be any form of content (html, cms, video, podcast, etc…)

What’s great about a blog, like WordPress, is each post is optimized for SEO in terms of title tags, h1 tags, keywords (tags), cross-linking of related posts, easy to follow navigation for spiders, etc…

A blog is just an easy way to not only publish updated content, but have it optimized “out of the box” for Google and company. But you can do this sort of SEO using any medium / software. It might not be as easy is all.

Matt Cutts, “Mr. Google”, has a great video and slideshow talking about Google, SEO, and WordPress:
http://www.mattcutts.com/blog/seo-for-bloggers/

By: Steve

Steve — Thu, 17 Feb 2011 14:41:57 +0000

Question: is there a difference between “blogging” and simply “posting” new content to the website in terms of SEO / Google?

Assuming that the blog posts won’t generate any comments, is there something special about, say WordPress, that gives it an SEO edge over posting the same new content via Joomla or Dreamweaver?

By: Rob Mangiafico

Rob Mangiafico — Thu, 10 Feb 2011 04:21:44 +0000

Thanks for the feedback. I agree that the old fashioned back link (but not if Google thinks it’s not relevant to the page, i.e. blog comments, forum signatures, etc…) is still powerful in terms of SEO.

However, Google has been heavily hinting (especially Matt Cutts) as of late that quality, relevant and updated content is what Google is looking for when it returns the top results. The algorithm is changing to be more than just links and keywords.

It’s looking at the total page as it relates to a theme, social factors (sure small right now, but gaining traction), and how the links to a web page inter-relate.

A blog is a perfect match (when well written) for the things Google is saying it wants to see.

By: Vert Studios

Vert Studios — Thu, 10 Feb 2011 02:15:46 +0000

Hey. Great article overall, and I believe more small businesses should enter the blogosphere.

However, the statement “As Google’s search system evolves, it’s gone beyond measuring keywords and links”

Seems completely unfounded. The good old backlink is still very much alive. Social signals are now taken into account, but I think their effectiveness has been grossly overestimated.

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Tue, 08 Feb 2011 21:03:12 +0000

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