For the small business owner, who may not have a complicated sign-in system like Netflix, it’s a balancing act. Too much technology and you could confuse a customer, or make them wade through unnecessary options. If I had to err, I would err on the side of too simple vs. too complex.

People like simple. And small businesses have the edge when it comes to simple streamlined contact. Most importantly, offer other avenues to be contacted (email address, phone, twitter, etc…) to compliment that “boring” contact form.

I really like what Netflix has done with their Contact Us page. Check out my blog post discussing it here: http://theradicalear.wordpress.com/2010/07/30/netflix-kills-the-contact-us-page-good-riddance/

I’d love your feedback.