Comments on: Guard Against The Flea Market Mentality To Selling Online

By: Danny

Danny — Fri, 29 Mar 2013 04:18:07 +0000

I do agree that having a specific product and specializing on it is better than being a jack of all trades, master of not. Diluting your brand name too much would just spell disaster. Selling other products other than your niche is not really that bad if it is somehow connected to your main product. If it compliments it, then the better. But one should always keep in mind that the main priority will always be your main product

By: Isabel

Isabel — Wed, 01 Feb 2012 02:23:05 +0000

You’re all right, if you don’t leave your own unique stamp on your selling niche, you’re just going to fall into the crowd of the many others offering online sales. Brush up on your e-commerce skills as these are so valuable when starting out in e-commerce – there’s so many leading market analysts out there with e-zine tips etc on how to carve out your niche market with unique markting ideas to draw your clients in and then retain them. And whilst it can be difficult to match competitor’s lower prices at times, if your customer service and follow up retention program is fantastic then you’ll have no problems keeping customers. It’s one thing to get a client, but retention is the key, and powerful marketing strategies is what you need to do that.

By: Treasa S. Williams

Treasa S. Williams — Thu, 13 Oct 2011 18:25:33 +0000

I definitely agree with your James. Nothing will sell your product or service more if not for specializing on that one unique selling proposition. Well said.

By: Treasa S. Williams

Treasa S. Williams — Fri, 07 Oct 2011 16:02:29 +0000

Great post! Everyone starting on e-commerce should brush up on these fundamental truths on selling online. For beginners, one should establish the selling point of their product, sell something unique and build up its credibility. May I also point out that one should also sell through all available e-commerce sites to obtain more exposure and faster at that.

By: James Nyari

James Nyari — Mon, 12 Sep 2011 13:15:44 +0000

“Flea market mentality”
For most people/business owners, it can be tough not to lower your prices to match the competition. This is where your unique selling proposition comes in – businesses need to have a competitive edge/slant that makes them unique to their target market.

And you’re quite right in saying “be a leader in your niche”. There are probably thousands of ecommerce sites selling tennis rackets, probably hundreds selling wooden ones, and you could be the only one selling vintage wooden tennis rackets (of you might have a few competitors, although you’ve seriously narrowed it down)

Two things: Differentiation and specialization!

Bear that in mind and you’ll succeed!

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