Comments on: 5 Ways To Ruin Your Online Store By Copying Amazon https://www.lexiconn.com/blog/2010/05/5-ways-to-ruin-your-online-store-by-copying-amazon/ All about e-Commerce, ShopSite, and Web Hosting Thu, 16 Dec 2021 19:59:25 +0000 hourly 1 http://wordpress.org/?v=4.2.1 By: Rob Mangiafico https://www.lexiconn.com/blog/2010/05/5-ways-to-ruin-your-online-store-by-copying-amazon/#comment-2992 Thu, 27 May 2010 23:36:36 +0000 http://www.lexiconn.com/blog/?p=2067#comment-2992 Thanks for the insightful comment Joseph. I guess when you’re the biggest kid on the block like Amazon, you can choose to ignore some best practices and not worry about them as much as a smaller merchant. :)

]]> By: Joseph A'Deo https://www.lexiconn.com/blog/2010/05/5-ways-to-ruin-your-online-store-by-copying-amazon/#comment-2986 Thu, 27 May 2010 23:09:00 +0000 http://www.lexiconn.com/blog/?p=2067#comment-2986 Thanks for the notes about EV SSL and trust marks here. I work for VeriSign and the lack of both at Amazon in spite of their gargantuan status has always troubled and puzzled me a bit — I mean, even if their shopping cart didn’t jibe with EV SSL technology they could still go with an option like the VeriSign Trust Seal, which offers authentication and malware scanning without encryption. It’s a wonder that they haven’t had a major malware break thus far, but obviously security has to still be a priority for them. In any case, these are excellent tips, and no site should assume that all the security bells and whistles are appropriate for them — it’s a balancing act to facilitate the maximum amount of trust while maintaining the maximum amount of ROI.

]]> By: Rob Mangiafico https://www.lexiconn.com/blog/2010/05/5-ways-to-ruin-your-online-store-by-copying-amazon/#comment-2819 Thu, 20 May 2010 00:40:14 +0000 http://www.lexiconn.com/blog/?p=2067#comment-2819 Thanks for the feedback Paul. Many merchants often try to emulate what the bigger e-tailers are doing, but don’t realize that economies of scale often make those things not ideal for the “little guys and gals”.

If they do want to attempt a new approach, they need to measure and analyze the ROI of these changes to see if they really make sense for their business.

]]> By: Paul Chaney https://www.lexiconn.com/blog/2010/05/5-ways-to-ruin-your-online-store-by-copying-amazon/#comment-2818 Wed, 19 May 2010 22:26:55 +0000 http://www.lexiconn.com/blog/?p=2067#comment-2818 You can’t out google Google, or out facebook Facebook (privacy issue notwithstanding) and you certainly can’t out amazon Amazon. I’m with you, in that there are things smaller ecommerce merchants shouldn’t even try to do.

]]> By: Tweets that mention 5 Ways To Ruin Your Online Store By Copying Amazon -- Topsy.com https://www.lexiconn.com/blog/2010/05/5-ways-to-ruin-your-online-store-by-copying-amazon/#comment-2805 Tue, 18 May 2010 12:39:47 +0000 http://www.lexiconn.com/blog/?p=2067#comment-2805 […] This post was mentioned on Twitter by LexiConn. LexiConn said: (Just posted) 5 Ways To Ruin Your Online Store By Copying Amazon – http://bit.ly/axzLjz #ecommerce […]

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