Comments on: Extended Validation EV SSL Certificates – Should Your Website Have One?

By: the connected small business – Tech Primer: Online services and encryption, part 1

Sun, 11 May 2014 16:33:01 +0000

[…] validation certificate includes additional validation about the company behind a business website. See this blog post by LexiConn to understand the considerations of using an Extended Validation (EV) […]

By: Nick

Nick — Wed, 09 Apr 2014 14:37:28 +0000

I can see EV SSL certificates really start to take off when browsers start to display warning messages when a non-EV SSL certificate is used. On the flip side, this could be a source of aggravation for the IT department. One possible aggravation is a situation in which non-EV certs are used on company websites meant for just employee access and employees start calling them up about the scary browser warning messages they are getting.

By: Abel Wike

Abel Wike — Tue, 07 Jan 2014 06:42:46 +0000

Really great! As per opinion EV SSL is worth of your money. While online users shoe the green address bar in the browser, users know that web page is secure and reliable to complete online transaction.

Fortune 500 companies are use EV SSL certificate. Here at some business case studies that explain How EV SSL helps their business and increase revenue of investment. – http://bit.ly/1hsaqCZ

By: the cold calling killer

the cold calling killer — Sat, 08 Sep 2012 20:04:48 +0000

On my cold calling book website, my EV SSL expired because I had the wrong renewal date on my calendar and couldn’t get the attorney letter in time, so in the interim I installed a standard SSL. And guess what? My conversion rate went up. I think 3 years ago they were a big deal, but now that EV is available for $79 from GoDaddy with a *much* simpler verification process – all you need is a phone bill in your business name – consumers aren’t placing much value on them anymore. And why my conversion rate actually went *up* is a mystery although I’ve found some good theories online, such as consumers wondering why the name in the green bar doesn’t match the site URL – not a problem if your URL *is* your business name, such as Amazon, but an issue for the rest of us.

By: web design

web design — Tue, 28 Jun 2011 13:01:29 +0000

Excellent article. I think going forward it’s best to have everyone an EV cert because DV certs just don’t say anything about the website to the consumers.

By: Rob Mangiafico

Rob Mangiafico — Wed, 19 Jan 2011 18:49:11 +0000

Scott,

I did a follow-up post in late 2010 that looked at the numbers and trends:

https://www.lexiconn.com/blog/2010/09/ev-ssl-top-100-retailers/

I plan to do this each year to track EV usage by the big retailers.

By: Scott McCarty

Scott McCarty — Wed, 19 Jan 2011 18:32:29 +0000

Also, this article is from early 2010. Rob, do you have inclination to do the experiment again in 2011? I would love to see how the numbers are changing?

By: Scott McCarty

Scott McCarty — Wed, 19 Jan 2011 18:30:47 +0000

I agree, it is not for everyone. At first I thought it only mattered for Big Retailers, but after reading these comments, I think it might be even more important for Small Retailers that don’t have name recognition.

By: nir

nir — Fri, 03 Dec 2010 03:38:57 +0000

i agree the Extended Validation (EV) SSL certificates are the latest secure certificates.I appreciate the EV certs have a more thorough application process, as each business is “vetted” prior to being issued an EV certificate.

By: the postmodern

the postmodern — Fri, 19 Nov 2010 13:19:14 +0000

I agree the Extended Validation (EV) SSL certificates are the latest secure certificates.I appreciate the EV certs have a more thorough application process, as each business is “vetted” prior to being issued an EV certificate.