How many steps a customer must go through to complete and online purchase is an often debated number. Some people think one step is ideal, and other range from two to five. We’ll take a look at what a few prominent bloggers think, and what we have found to work well for our SMB clients.
Posts Tagged ‘cart abandonment’
Why do so many merchants assume that the rules online are vastly different from those that apply to brick and mortar merchants? Launching a successful online store is quite similar to running a retail store in the mall. Here are a few key points to consider…
THREE seconds. Although many expect your pages to load in under 2 seconds. At least that is what the latest study conducted by Forrester Consulting found to be the case among 1000+ online shoppers. What this boils down to is shoppers expect fast loading webpages, and are willing to go elsewhere if a site is too slow or confusing.