Practical Ecommerce had a great article a few days ago about How To Increase Page Speed to Help with SEO. It has a number of tips and ways to monitor page speed.

Of interest to me was the end of the article where they list a few other areas for site improvement. These mostly focus on a site’s web hosting company. And this is often overlooked by many online merchants.

Unfortunately, it is one of the largest factors in improving site performance.

You’ve had your domain name for years. It’s indexed by Google and has excellent ranking. But you want to change your domain, so what do you do? You change it! When Google introduced their Google Webmaster Tools feature they opened up the windows to their data, allowing you in to see the pages they index [...]

A few weeks ago, Google made a large change to its search engine algorithm. Dubbed the “Panda update”, it was designed to stop content farms and sites with low quality content from ranking highly in Google.

Unfortunately, a few ecommerce stores were caught in the cross-fire between Google and these copy-cat / low quality sites…

Pay Per Click (PPC) can be expensive. Especially if you’re in a crowded, competitive field (as many ecommerce merchants are). However, you can harness the power of your Google Adwords account to help boost your organic rankings… for FREE!

Google loves to make the web a faster place. They are obsessed with fast websites. So obsessed that they’ve made page speed one of the ranking factors for their search index (but remember there are over 200 ranking factors, so it’s not the end-all and be-all of search ranking).

And now Google has released an add-on for web servers (Apache) that aims to make websites even faster.