“A faster site is a better site” – me That’s my quote for the day. But don’t take my word for it. Google thinks speed is important. So important it’s now a ranking factor. Customers think speed is important. So important that nearly a third will leave your site if it does not load quickly. [...]

Ahhh, September. The extreme heat is fading away here in Connecticut, and the kids are back in school. I’m definitely a summer kind of guy, so September is my last “good” month before the colder weather takes hold.

So if you find yourself indoors due to rain and cold, take a minute to check out a few solid URLs to help with your ecommerce business…

Last month we took a look at when to use 301 redirects (and when NOT to use them). Many times, a 404 not found page / response is the better option.

However, a generic 404 not found page is not a good thing. Sure, the search engines don’t care either way, but your website is not built for the search engines, it’s built for your visitors…

Last week Google announced a new way to submit URLs / web pages to them: Fetch as Googlebot This is done in your Webmaster Tools account, and will tell you instantly if Google is successful in retrieving the URL. If it is, you can then submit the page to their index. No, this is *NOT* [...]

A 301 redirect is simply a way to tell both humans and search engines that a web page they are looking for has moved to another location. These redirects play a vital role in preserving SEO and making sure visitors find what they are looking for.

However, using a 301 redirect for everything is not a good strategy…