Infomercials are great at targeting their ideal customers and making their message “hit home”. Ecommerce merchants can learn a thing or two (both good and bad) from these infomercials…

It’s the middle of winter, so here are a few gems we pulled from the “cold” web for our top articles and posts for the month of February. Stay warm!

Our latest free whitepaper available for download. It’s a compilation of tips, ideas, and features to help merchants get the most out of their ShopSite ecommerce software. We’ve put together years of experience, seeing what merchants do well, and what they can improve upon in their online stores, and have summed it up in a feature packed PDF.

GoDataFeed is one of our partners for merchants looking for a comparison shopping service to automate their product feeds. I was able to ask Lin Grosman of GoDataFeed a few questions about their company and some issues that our clients often ask about when it comes to comparison shopping services.

Everyone wants their product or service to have value. In order to do this, it must be perceived as valuable. The biggest mistake is positioning your widget as cheap or not worth as much as it should be…