Archive for July 2011

ShopSite Tip – 4 Creative Uses for a Variable Priced Product

There is a very powerful but often overlooked feature in ShopSite called Variable Price. Available in both ShopSite Manager & Pro, it’s found near the top of the Edit Product Info screen: Link: ShopSite Docs for Edit Product Info Screen A variable priced product can be often used as a creative solution when a product [...]

Google Product Search – Confusion Between Type and Category

As we mentioned last week, Google is requiring more data for product feeds. One of the new required fields is “Google Product Category”. However, Google also has a field named “Product Type” that is “strongly recommended”. Product Type has been around for a while.

Confused yet?

301 Redirects Are Not Always the Correct Answer

A 301 redirect is simply a way to tell both humans and search engines that a web page they are looking for has moved to another location. These redirects play a vital role in preserving SEO and making sure visitors find what they are looking for.

However, using a 301 redirect for everything is not a good strategy…

More Changes to Google Product Search Feed Submissions

Google is once again making changes to their Google Product Search Feed Specifications for ecommerce merchants. In a recent blog post, Google states the latest changes are going to become “law” on September 22, 2011.

Google’s blog post has a good overview of the changes, but I thought I’d take a detailed look at the actual requirements so merchants can update their feeds to be in compliance…

ShopSite 11 – Insider Tips, Tricks, and Gotchas

ShopSite’s latest release, version 11, has been available since June 1st. Over the past 6 weeks, we’ve learned a lot about v11. I thought I’d share a few of the things we’ve discovered.