Posted on September 30, 2010, 6:57 am, by Rob Mangiafico.
Ah, the start of Autumn. The leaves are starting to change colors, school is back in session for the kids, and the dog days of summer are fading away. It sounds so nice, except it also means the end of the golf season is fast approaching here in Connecticut.
I guess I’ll have more time to find interesting ecommerce articles like the ones below.
Posted on September 28, 2010, 6:51 am, by Rob Mangiafico.
Every business wants more. More customers, more sales, more blog readers, more clicks. More is a sign of growth and success.
Nobody knows this better than Groupon. They give businesses what they want – More customers than they often know what to do with! Unfortunately, this level of “more” comes with some pretty dire consequences for some…
Posted on September 23, 2010, 12:23 pm, by Rob Mangiafico.
A robots.txt file is an important tool in telling search engines what NOT to index. However, it is not a 100% fool-proof way to exclude URLs from Google and Bing. We’ll explore some other options for when a robots.txt file does not work.
Posted on September 21, 2010, 6:37 am, by Rob Mangiafico.
Ecommerce store owners often spend hours agonizing over the flow of the cart, whether there are too many images / distractions, removing insecure warnings, and making the cart easy to read and easy to check out. Lost in all of this is how shipping options are actually presented to the shopper. And what options are actually included.
It’s possible that your shipping options, as they are now, could be losing you sales…
Posted on September 16, 2010, 7:01 am, by Rob Mangiafico.
Every online merchant is familiar with customers whose credit cards get declined when they try to finalize an order. There are a variety of reasons this can happen. And it happens often enough to be important.
It’s important because customers often do not know why the purchase did not go through. Many times they simply give up, or go somewhere else to buy the item.
Don’t let this opportunity to close the sale slip by…