AddThis.com is a website service that allows webpages to easily share their content with many social networking sites such as Facebook, Twitter, Digg, etc… One of the more popular sharing sites is with Facebook. However, people looking to share a page / product on Facebook may not get the title, description, and thumbnail image pre-populated as you would like.

How many steps a customer must go through to complete and online purchase is an often debated number. Some people think one step is ideal, and other range from two to five. We’ll take a look at what a few prominent bloggers think, and what we have found to work well for our SMB clients.

One of the tools at any website’s disposal is the use of a robots.txt file. This is especially true for any ecommerce website, as this little text file can help guide search engines to the correct content to index. We’ll look at what a robots.tx file is, why it’s important, and how to use it to your advantage for your ecommerce website.

The latest version of ShopSite, version 10 Service Pack 1 (SP1), is due out soon. We’re actually in the middle of beta testing the new version. And from what we’ve seen so far, it’s a great release chock full of new features. Here’s what you need to know for the upcoming release.

Why do so many merchants assume that the rules online are vastly different from those that apply to brick and mortar merchants? Launching a successful online store is quite similar to running a retail store in the mall. Here are a few key points to consider…