Comments on: How Many Steps Are Optimal For Customers To Complete An Ecommerce Purchase? https://www.lexiconn.com/blog/2009/11/how-many-steps-are-optimal-for-customers-to-complete-an-ecommerce-purchase/ All about e-Commerce, ShopSite, and Web Hosting Thu, 16 Dec 2021 19:59:25 +0000 hourly 1 http://wordpress.org/?v=4.2.1 By: 8 Holiday Email Tips to Maximize Online Sales | In The Box: MailerMailer Email Marketing Blog https://www.lexiconn.com/blog/2009/11/how-many-steps-are-optimal-for-customers-to-complete-an-ecommerce-purchase/#comment-415934 Wed, 26 Nov 2014 17:25:07 +0000 http://www.lexiconn.com/blog/?p=1089#comment-415934 […] them directly to the page on your site to place an order for that product. The key is to reduce the number of clicks — each click represents an obstacle to making a […]

]]> By: Rob Mangiafico https://www.lexiconn.com/blog/2009/11/how-many-steps-are-optimal-for-customers-to-complete-an-ecommerce-purchase/#comment-583 Sat, 21 Nov 2009 02:40:14 +0000 http://www.lexiconn.com/blog/?p=1089#comment-583 Thanks for sharing your thoughts Janice. One thing is for sure: people do not read or check things very closely. A confirm page can help in many cases, but sometimes people just click through to the end without reviewing.

If you do have a confirm page, just make sure it’s clear that the customer must click the final button to actually submit the order. Buttons at the top and bottom can help in this regard.

]]> By: Janice https://www.lexiconn.com/blog/2009/11/how-many-steps-are-optimal-for-customers-to-complete-an-ecommerce-purchase/#comment-582 Sat, 21 Nov 2009 02:34:50 +0000 http://www.lexiconn.com/blog/?p=1089#comment-582 Interesting. I currently have a confirmation page. Over the past few months I have received at least a dozen calls from customers wanting to know where their stuff is. Checking my records shows I never received their order because they never finished the last step. I thought giving them one more time to make sure it’s all right would help. Come to think of it, I still get a fair share of mistyped email addresses, typos in addresses, and even follow up calls that they sometimes entered the wrong product or a size. So it’s obvious now that the purpose it was intially intended isn’t working anyway.

Janice

]]> By: Tweets that mention How Many Steps Are Optimal For Customers To Complete An Ecommerce Purchase? -- Topsy.com https://www.lexiconn.com/blog/2009/11/how-many-steps-are-optimal-for-customers-to-complete-an-ecommerce-purchase/#comment-513 Tue, 10 Nov 2009 19:57:58 +0000 http://www.lexiconn.com/blog/?p=1089#comment-513 […] This post was mentioned on Twitter by LexiConn and Robert Mangiafico, Jeremy J Brown. Jeremy J Brown said: How Many Steps Are Optimal For Customers To Complete An Ecommerce Purchase? http://bit.ly/31M6Eo #ecommerce […]

]]> By: Rob Mangiafico https://www.lexiconn.com/blog/2009/11/how-many-steps-are-optimal-for-customers-to-complete-an-ecommerce-purchase/#comment-512 Tue, 10 Nov 2009 19:21:03 +0000 http://www.lexiconn.com/blog/?p=1089#comment-512 Just a quick follow-up. The recent Shop.org pre-holiday survey indicated that the number one thing that matters most to consumers is to see the complete shopping cart total before checkout. This lends itself nicely to the TWO step checkout process, where the first cart page has all the totals, including shipping.

http://blog.shop.org/2009/10/22/research-eholiday-09-pre-holiday-results/

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